Eyes on the Ocean: The Mercuria and HUB Ocean Strategic Collaboration

Introduction: A Strategic Partnership for Ocean Impact

Since announcing their partnership in May 2021, HUB Ocean and Mercuria have forged a multi-faceted partnership rooted in a shared vision: unlocking ocean data to drive sustainability, innovation, and measurable impact across the maritime sector. This collaboration has evolved into one of Mercuria’s most respected CSR-related alliances, with both organizations contributing expertise, resources, and thought leadership to advance ocean health and transparency.

Co-Innovation: Citizen Sea App

Citizen Sea is the flagship co-innovation of the partnership—a mobile app enabling seafarers, coastal communities, and ocean enthusiasts to log sightings of marine wildlife and pollution directly from their phones. The app, launched at the 2025 UN Ocean Conference, is fully integrated with the Ocean Data Platform (ODP), making crowd-sourced observations available for science, policy, and industry.

Learn more about the Citizen Sea app here.

Data Sharing and Platform Integration

Mercuria has taken a progressive step by sharing shipping and operational data with HUB Ocean’s ODP, increasing transparency and enabling new insights for ocean industries, research, and policy.

• Data Types: Emissions, vessel movements, and environmental observations from Mercuria’s global fleet.

• Integration: Data is made interoperable and accessible via ODP, supporting collaborative research and industry benchmarking.

Thought Leadership and Advocacy

HUB Ocean and Mercuria have co-hosted and participated in high-profile events, including the Villars Summit, UN Ocean Conference, Nature Roundtable, and the Ocean Titans documentary, amplifying the message of ocean data transparency and private-sector leadership.

Conclusion: A Model for Private-Sector Ocean Leadership

The HUB Ocean–Mercuria partnership stands as a model for how private-sector actors can drive ocean sustainability through data sharing, co-innovation, and advocacy. By combining Mercuria’s operational reach and resources with HUB Ocean’s digital platform and mission-driven approach, the partnership delivers measurable impact—closing data gaps, empowering citizen science, and shaping the future of ocean stewardship. .